My working title for this magazine is MODE, the sharp eye will recognize it from the TV show Ugly Betty which is one of my faves. One of the reasons of course being that it’s about a magazine and I do LOVE fashion as well. The reason for doing these spreads is that I always wondered why magazines look like shit when you see them in fictionTV. I'm quite sure none of the spreads you see on Ugly Betty would make it anywhere else than straight into the bin of a real life magazine. I guess they don’t bother hiring designers to design mock-ups for TV shows.
In this article I wanted to work mostly with the shape of the clothes. I was in love with the sharp shoulders and a new take on the shoulderpad from fashionhouse Balmain. The clothes had hard edges and geometric bends so I found an edgy trendy font that had the same qualities.
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Photo by Inez van Lamsweerde & Vinoodh Matadin, Marcio Madeira and Sølve Sundsbø.
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